Target Audience

The demographics for our target audience would be fairly niche;

Between the ages of 16 and 30

70% male 30% female

Social class C1

I feel that these demographics are very accurate for the type of film we are making and similar films to ours which back up our target audience would be;

RocknRolla, whose target audience was;

Ages 15-34 [77%]

71% Male, 29% Female

Social Class C1 [35%]

Stats from; http://business.pearlanddean.com/films_guide_details/4573/rocknrolla

and Snatch, whose target audience was;

Ages 15-34 [74%]

57% Male, 43% Female

Social Class C1 [30%]

Stats from; http://business.pearlanddean.com/films_guide_details/918/snatch

The similarity, I feel, between the demographics of the target audiences for these very successful other crime thriller films and ours show that our film is aimed at the right set of people to be a success.